Pej Vosooghi
Principal Product Designer · Independent Builder
I design systems that have to keep working after they ship — at Roku, Google, Amazon, and Hyundai’s 42dot, and now in an independent lab of my own.
About
I’m interested in what happens when a system leaves the design file and becomes something people depend on. Does it make sense? Does it earn their trust? Does it continue to work under real conditions? Those questions have shaped fifteen years of work across design systems, multimodal interfaces, and AI behavior.
Most of that work has happened inside established organizations, where history, constraints, and competing priorities are part of the job. I’ve learned to understand what is already there, focus on what matters, and make changes that teams can support over time.
My path into systems work was not a straight one. I co-founded a retail business and helped grow it from an online store into an established brand, leading its creative direction along the way. I later founded EcoJump, a water-restoration venture that brought me before government commissions in Manila, dissolved-oxygen meter in hand. From there, I moved deeper into systems work at Roku, Google, Amazon Lab126, and Hyundai’s 42dot. Working across that range taught me to build things that remain useful after I step away.
Today, I run an independent lab where I explore one central question: how should a system decide when to act, when to ask, and when to hold? I test that thinking across different projects—a legal tool an attorney can trust, a component platform, an honest history atlas, and a lineup app for youth coaches. The lab keeps me building, learning, and close to the details. I’m continuing that work while looking for the right principal role, and each side informs the other.
I’ve come to measure the work by more than what ships. I care about how teams make decisions, what their systems encourage, and whether the people around me leave better prepared to lead. Mentorship is part of that, though it is not always formal. Often, it is simply making room to think through a difficult problem together.
The artifacts will change. What lasts is the judgment behind them—and the people who carry that judgment into what they build next.
CONTACT
If something here resonates, you’re welcome to reach out. Including context helps. I read everything, though I’m selective about what I take on. If it’s a fit, we’ll find a thoughtful way to continue the conversation.