Principal Product Designer
Design Systems, Multimodal & Platform UX
I build durable interaction frameworks teams can ship, govern, and scale—especially where decisions carry consequences.
About
The thing I keep coming back to is how a system behaves once it's in the wild — not how it looks in a mockup, but whether people trust it when it's the thing they depend on every day. That question has run through fifteen years of work: design systems, multimodal interfaces, and AI behavior.
Most of it happened in established, complicated environments rather than clean-slate ones — places with history, constraints, and trade-offs already in motion. That shaped how I work: understand what's there before changing it, and be deliberate about what gets introduced.
The range came the long way around. I co-founded a retail business and grew it from an online store to twelve locations as its only creative, then specialized into systems work at Roku, Google, Amazon Lab126, and Hyundai's 42dot. When you're the only one who can build it, you learn to build things that hold up without you.
These days I measure the work less by what I output than by what it sets — how teams make decisions, what we reinforce for the people who use what we build, and the designers coming up behind us. A lot of that is mentorship, formal or not: most of the time it's just making space to think clearly together. I care about leaving people stronger than I found them.
If any of this lasts, it won't be the artifacts. It'll be the thinking behind them, carried by people who build deliberately.
CONTACT
If something here resonates, you’re welcome to reach out. Including context helps. I read everything, though I’m selective about what I take on. If it’s a fit, we’ll find a thoughtful way to continue the conversation.